Elleuxe Cosmetic Products

We intend to produce and market a variety of cosmetic products that were originally developed by JPI in 2008, based upon their HPE anti-aging therapeutic products.  We have reformulated these products for international markets under the brand name Elleuxe. We currently anticipate the launch of sales of these U.S. manufactured skin care products during the fourth quarter of 2009. Elleuxe, a therapeutic, high‐end skin care product line based on the active ingredient ‘Elleuxe Protein’ ― our proprietary active ingredient that offers cell renewing properties designed to minimize the appearance of aging.

The initial Elleuxe product line includes:

• Hydrating Firming Cream
• Renergie Hydrating Cleanser
• Intense Hydrating Cleanser
• Visable Renewing Hydrating Softener
• Smoothing Renewing Eye Moisturizer

We anticipate market launch  of the introductory Elleuxe product line targeted to women in the luxury market in late 2009. We also expect  to offer a vegetable-based product line in mid 2010 and a men’s product line in late 2010. In total there will be eight separate product formulations. Elleuxe is anticipated to be sold directly to high‐end retail stores, high‐end beauty spas and medical day spas. We anticipate that we will sell the product sets (grouped based on skin types) at between $500 and $650 per set and the individual products in the set at $100‐$350 per ounce. According to Euromonitor, the global luxury skin care market is growing at a 7‐8% compounded annual growth rate and is expected to reach $22.1 billion by 2013.